Post by account_disabled on Feb 13, 2024 23:28:54 GMT -5
The good at talking about. But chase that and youre talking to yourself. The magic is finding the spot where your audiences interests and yours intersect. During a recent workshop a woman asked me Im a photographer and the people who like to work with me are outdoorsy so are you saying I should create a blog post on hikes in the area No. Dont do that. There are a lot of websites out there that are way more invested in writing about hikes than you and chances are they have more authority in that topic.
My reply to her How about creating content around the most Timor Leste Email List photographable hikes in the area You can create one blog post for Instagram another for portraits and even another one for engagement photos The point is not to create content just because people care about X Y or Z. Ask yourself what you are best equipped to talk about and how that intersects with your audiences interests. The more specific and more unique to you and your audience the better. Keyword research your topics Once you know your sweet spot think about general topics and plug those into a doc or spreadsheet.
Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word and export out different keyword ideas using a few tools. As I get more ideas I plug those in export and build a small but healthy list to work with. There are a couple of tools worth investing in to get this information and some free options too. Because I believe in a simplified approach to tools I recommend A keyword research tool like Moz SEMrush or Keywordtool.io A bonus tool like Ubersuggest or good old People Also Ask Rank your bounty by monthly search volume keyword difficulty and social interest. Then cherry pick the topics you want to tackle for the quarter. Dont be.
My reply to her How about creating content around the most Timor Leste Email List photographable hikes in the area You can create one blog post for Instagram another for portraits and even another one for engagement photos The point is not to create content just because people care about X Y or Z. Ask yourself what you are best equipped to talk about and how that intersects with your audiences interests. The more specific and more unique to you and your audience the better. Keyword research your topics Once you know your sweet spot think about general topics and plug those into a doc or spreadsheet.
Then pull those ideas into your favorite keyword research tool. I generally start with a list that has one root word and export out different keyword ideas using a few tools. As I get more ideas I plug those in export and build a small but healthy list to work with. There are a couple of tools worth investing in to get this information and some free options too. Because I believe in a simplified approach to tools I recommend A keyword research tool like Moz SEMrush or Keywordtool.io A bonus tool like Ubersuggest or good old People Also Ask Rank your bounty by monthly search volume keyword difficulty and social interest. Then cherry pick the topics you want to tackle for the quarter. Dont be.