Post by account_disabled on Feb 13, 2024 23:28:36 GMT -5
The their pain points concerns and obsessions when it comes to your products Easier said than done sometimes but chances are you already have at least an inkling on why they choose you. So start there and backtrack. If youre lucky youll have some research or set personas to use. If you arent make do. The point isnt to get hung up on idealizing your audience or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.
Think about your best customers How are you helping Saudi Arabia Email List them live their best life What are you helping them solve What frustrates them about your line of services When do they realize they need someone like you Take the time to understand the people that currently buy from you. So you can find more of them. In some cases finding your audience is easy. In other instances your audience is really diverse or you just want what your neighbors having. Getting the perfect audience persona isnt super important. . Find where the magic happens I barely passed math in college but one thing I did get was Venn diagrams.
Two circles and the magic is where they intersect cool. When mulling over what to blog about I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right your expertise. In the middle you get a set of themes that you can specialize in. This doubles as the position you can take in your customers world. If you can pinpoint a mix of exciting aspirational and realistic themes here thats best. Its one thing to know what your audience likes. But chase that and youre competing with Medium or Buzzfeed. Its another to know what youre
Think about your best customers How are you helping Saudi Arabia Email List them live their best life What are you helping them solve What frustrates them about your line of services When do they realize they need someone like you Take the time to understand the people that currently buy from you. So you can find more of them. In some cases finding your audience is easy. In other instances your audience is really diverse or you just want what your neighbors having. Getting the perfect audience persona isnt super important. . Find where the magic happens I barely passed math in college but one thing I did get was Venn diagrams.
Two circles and the magic is where they intersect cool. When mulling over what to blog about I use this type of diagram to decide what I am best positioned to talk about. On the left would be the audience interests and concerns that you figured out in the previous step. On the right your expertise. In the middle you get a set of themes that you can specialize in. This doubles as the position you can take in your customers world. If you can pinpoint a mix of exciting aspirational and realistic themes here thats best. Its one thing to know what your audience likes. But chase that and youre competing with Medium or Buzzfeed. Its another to know what youre