Post by account_disabled on Jan 3, 2024 2:32:21 GMT -5
UPartner Media , the on/off strategic media agency and consultancy, created a few years ago by Javier Mediavilla and Rony Nessim, continues to surprise with its commitment to innovation in order to achieve the best results for its clients. On this occasion, UPartner Media has announced that it already uses Brand Time Value's Artificial Intelligence technology in the management of digital media purchases. Brand Time Value is the first technology on the market that allows users to be impacted by guaranteeing optimal exposure time with the brand individually, depending on the objectives set in the campaign. ubiK's Artificial Intelligence facilitates the automatic purchase of digital audiences according to the established indicators (KPIs) of branding and awareness of the campaign, managing to establish the viewing time and contact time with the brand through various digital channels and in a way unified.
Multi-format and multi-channel technology is based on the premise that market standards on viewbaility and frequency are not sufficient, since they do not have to be effective for all brands Telegram Number Data or for all individuals. This new platform is capable of buying intelligently, generating the necessary impacts with the appropriate formats and channels for each individual, until the desired exposure time is reached. The key points of Brand Time Value are the following : – Automatic technology based on Artificial Intelligence that establishes the optimal exposure time for each individual. – Instead of talking about frequencies or viewability, we talk about exposure time with the brand. – New objectives related to notoriety and branding are established, always from the prism of quality impacts. Javier and Rony have mentioned that, “we are convinced that with this new technology we will significantly improve the results of our clients , and that is why we will continue to innovate and look for the best tools and the best means available on the market.
If our clients meet their objectives, so do we.” UPartner Media is already using this new technology with its clients, highlighting the case of AVATEL and Codere with magnificent results. In the case of AVATEL, it is configured to create a brand with the digital individuals of its target and to be able to analyze at what point the message is understood and the user reacts to it . With this information, the optimizations of the rest of the actions are worked on, aimed at improving the efficiency of the purchase of the closest audiences with interest for the brand, already having knowledge of which individuals have understood the message shown in the advertising pieces. Codere , on the other hand , works with this technology to create brand awareness, be able to work on the conversion funnel and adapt messages to the contact time of each user with the brand. Brand Time Value joins UP's technological stack, where it already coexists and connects with its UP Media Platform contribution model, which measures, analyzes and optimizes every euro that each of its partners invests in any OFF and ON channel.
Multi-format and multi-channel technology is based on the premise that market standards on viewbaility and frequency are not sufficient, since they do not have to be effective for all brands Telegram Number Data or for all individuals. This new platform is capable of buying intelligently, generating the necessary impacts with the appropriate formats and channels for each individual, until the desired exposure time is reached. The key points of Brand Time Value are the following : – Automatic technology based on Artificial Intelligence that establishes the optimal exposure time for each individual. – Instead of talking about frequencies or viewability, we talk about exposure time with the brand. – New objectives related to notoriety and branding are established, always from the prism of quality impacts. Javier and Rony have mentioned that, “we are convinced that with this new technology we will significantly improve the results of our clients , and that is why we will continue to innovate and look for the best tools and the best means available on the market.
If our clients meet their objectives, so do we.” UPartner Media is already using this new technology with its clients, highlighting the case of AVATEL and Codere with magnificent results. In the case of AVATEL, it is configured to create a brand with the digital individuals of its target and to be able to analyze at what point the message is understood and the user reacts to it . With this information, the optimizations of the rest of the actions are worked on, aimed at improving the efficiency of the purchase of the closest audiences with interest for the brand, already having knowledge of which individuals have understood the message shown in the advertising pieces. Codere , on the other hand , works with this technology to create brand awareness, be able to work on the conversion funnel and adapt messages to the contact time of each user with the brand. Brand Time Value joins UP's technological stack, where it already coexists and connects with its UP Media Platform contribution model, which measures, analyzes and optimizes every euro that each of its partners invests in any OFF and ON channel.